NH vod
Sneakermania
Ola, a broke 16-year-old sneakerhead is determined to become THE fashion influencer – but he has to go against his biggest enemy to achieve his dream.
OLA is a 16-year-old sneakerhead from Helsinki, who dreams of becoming the number one sneaker influencer in Finland. He creates shoe-themed TikTok-content together with his artsy friend AMPPARI, a skater-videographer of Finnish-Japanese origin. Sustaining his sneaker collecting hobby becomes a struggle, when Ola’s family faces financial difficulties.
The dynamic duo starts to collaborate with the secretive 16-year-old sneaker dealer, SULO. They begin to gain followers, but as the competition grows with the likes, Ola, Amppari and Sulo are all forced to contemplate their own relationship with success. Especially since Ola’s biggest rival JAY is back in the Helsinki sneaker scene.
Extra information
The series is currently in development with the Finnish Publish Broadcaster YLE.
Pitching team
Mia Ylönen
Mia Ylönen is the Head of Drama at the Finnish production company Helsinki-filmi, an affiliate of Aurora Studios. She manages the companies’ drama slate, works as a series producer and develops concepts as a creator & showrunner. Ylönen’s most notable projects include "Icebreaker" for Elisa Viihde (MIPDRAMA Coup de Coeur winner 2024) and "Codename: Annika" for SkyShowtime (2023).
Ima Iduozee
Ima Iduozee is an award-winning Helsinki-based director and choreographer, known for his fearless and unique visual style. He has directed several music videos and short films, and the trailers for the Helsinki International Film Festival (2020 & 2021). His internationally acclaimed short movie "After We’re Gone" was selected to numerous film festivals, and he was the choreographer for the first Finnish Netflix Original series "Dance Brothers".
