Round Table: Securing IP’s – Opportunities and Challenges of Book Adaptations

Bio

With over 20 years’ experience in the licensing and kids’ entertainment business, Cristina has a background in marketing, PR, communication, business and content development, events organization and management.

Tasked by BolognaFiere to build a brand-new entertainment and licensing section, she was instrumental in launching the Bologna Licensing Trade Fair in 2008, one of the major trade events in Europe and taking place in the frame of the Bologna Children’s Book Fair. In 2021 she organizes the first edition of the International Kids Licensing Days. In 2024, she launched the TV/Film Rights Centre, to enhance the matching between audiovisual producers and children’s publishers. In 2025 she will be working on a brand-new business area devoted to the interaction between Gaming and Publishing.

Cristina is editor-in-chief, on behalf of Bm Srl, of Licensing Magazine. In 2024 she has launched a brand-new trade magazine devoted to the european animation, namely The European Animation Journal.

She is also a consultant and expert animation and licensing processes, also supporting companies to build their business networks.

Bio

Marina is an expert in the Business of Entertainment, Serial Entrepreneur, IP Brand Builder. Marina has worked for the biggest French TV channel, studios, and IPs such as: Marvel, The Minions, Avatar and The Simpsons, Star Wars, BBC, ITV, Viacom Nickelodeon, World Cup Football, The Smurfs, Haribo, Molang, and Hello Kitty, as well as blue chip partners such as Mattel Ubisoft, Fifa, and Nike.

Bio

Michał is a Head of Distribution and Sales at Galapagos Films, a distribution company that has been introducing foreign and local films to the Polish market since 2019. He regularly cooperates with all the most important VOD platforms, broadcasters and cinema operators in Poland and on external markets. He is responsible for the acquisition, sales and distribution of the rights to film projects.

Bio

Eirik is a director and screenwriter. He graduated from the National Film School of Denmark in 2015 with the sci-fi short In Pieces.
Based in Copenhagen, he works on feature films and series in both Norway and Denmark. Also working in alternative formats, he directed the radio-fiction series "The Thing With Liv", winner of Prix Europa in 2018, and the film-theatre hybrid "Quarantine" (2020) for the Royal Danish Theatre. "Lars is LOL" (produced by Nordisk Film Production) is his feature film debut.