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Case Study: “Cloudy & Stormy” – A Digital Brand Made in Poland With a Cross-Media Strategy That Will Win Over Audiences From Preschoolers to Gen Z
This case study is part of the Producers LINK programme – read more about the programme.
Prior registration is required – registration will open in September on YHI platform, and it will be available for the accreditated participants.
Developed as an audience-first project in Poland, this case study explores how strategic testing, influencer ecosystems, and an agile company structure enabled “Cloudy & Stormy” to invest in experimentation, and grow organically before pursuing larger-scale expansion.
Equally innovative is the company behind it. The holding EKIPA, founded by Polish top influencers, combines entrepreneurial reach with a creative ambition. Its attached production house Laniakea Pictures is equipped with experienced professionals coming mainly from the animation background with a passion to design original worlds aligned with cultural values and market trends.
As non-traditional players increasingly enter the content space, “Cloudy & Stormy” offers a compelling case study of how audience-first thinking and innovative company design can redefine IP creation for the next generation.
“Cloudy & Stormy”: Instagram account
Time: 16.00-17.00
Speaker
Zofia Ścisłowska
Creative Producer
Laniakea Pictures
Poland
Zofia Ścisłowska is a creative producer with over 15 years of experience in the film industry. From 2015 to 2022, she collaborated with Animoon as supervising and creative producer on animated shorts (including the Annie Award–nominated “Acid Rain”), series, and features such as the EFA-nominated “Even Mice Belong in Heaven”. At Laniakea Pictures, she develops animation and children’s IP, including “Cloudy & Stormy”, a 360° digital-first brand. She is an alumna of EAVE Marketing Workshops, Young Horizons Lab, and Let’s Be Series.
Moderator
