NH vod
Keynote: What Clicks with the Young Audience of Today
Full programme with venues is available on the platform only for accredited guests.
What captures the attention of Gen Z and Gen Alpha in today’s ever-evolving media landscape? What formats and innovations truly resonate with them — and what’s just a passing trend?
Geert Torfs is the Innovation & Youth Strategy Expert at VRT’s Future Media Hub. Join Geert as he presents fresh insights from an in-depth study conducted in collaboration with leading innovation departments across European broadcasters. This keynote will unpack the shifting preferences of audiences aged 3 to 30, offering a forward-looking view into how the audiovisual industry can adapt its content and format strategies to meet the expectations of younger viewers.
From emerging content formats to strategic audience engagement, Geert will highlight the key takeaways and future-facing recommendations for broadcasters and creators.
Time: 14:15–14:45
