NH vod
Close-Up Talk 2: Transforming European Distribution – From Creator to Curator – Enhancing a Consumer Relation
To take part in this session you need to be registered. Registration is open on the platform for accredited guests.
In this Close-Up Talk, Oliver Fegan, CEO and Co-founder of usheru, will share how European film distributors and producers can rethink their marketing strategies in an era where mass marketing is no longer viable. He’ll focus on practical, cost-effective approaches to digital marketing and grassroots campaigning—leveraging marketing technology, creative tactics, and audience insights to build awareness and drive demand. With limited budgets and rising competition, this session will uncover actionable strategies to connect meaningfully with audiences and boost your film’s reach.
Using the upcoming projects featured in the Market Presentation the next days as case studies, Oliver will:
- show how to create distinctive digital marketing tailored to each project,
- explain how to identify and understand your audience’s behaviour,
- demonstrate tools to build websites or platforms that support discoverability and engagement,
- share tips on measuring results and improving campaign performance.
By the end of the session, participants will take away:
- creative and practical digital marketing approaches for individual projects,
- audience-building strategies designed to engage younger viewers and family audiences,
- technical solutions that support discoverability and platform growth,
- insights into shifting distribution models—highlighting how distributors can take on a more curatorial role.
This session is a must-attend for distributors and producers looking to elevate their engagement strategies and better position their content in a competitive, digitally-driven marketplace.
Time: 17:00–18:15
