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From Young Horizons to the International Kids Licensing Days 2025!
We are thrilled to announce the new partnership between the Young Horizons Industry and the International Kids Licensing Days 2025.
As part of the cooperation we are inviting you to join us and discover the new Polish IP hit called PUCIO. The project was presented at the Young Horizons Industry forum within the work in progress session and developed at the Young Horizons Lab script developed workshop.
Save the date!
31 March, 2.00pm – 2.30pm
International Kids Licensing Days 2025, Bologna
PUCIO. A Polish IP Hit To Discover
Session in partnership with Young Horizons Industry
The PUCIO brand and its complementary merchandising products have conquered Polish speaking children’s homes. The books are available in 8 different countries and the soon to be realised animated series is ready to be discovered by the European market.
Meant for preschool kids, in the book and animated series Pucio will explore his environment with his parents, sister Misia, brother Bobo, grandma, grandpa and aunt Iga. The stories reflect on adventures every child encounters. Thus Pucio will become familiar with farm sounds, learn to segregate trash, set off on his first journey, conduct kitchen experiments and even find out how storms develop. Children will learn how to express themselves and to speak about their encounters. Every episodic topic will allow children to participate in Pucio’s adventures alongside his family in a unique interactive way. Following the original mission of the books, Pucio will encourage viewers to join him in speech therapy exercises, learning new words and repeating them together.
The child’s identification with these everyday situations and the beautiful warm colored illustrations are not the only parts of the success. IP owner, Marta Galewska-Kustra and Paulina Talarska, of EGoFILM, the producer of the series will talk about their individual approach from book to screen and towards a huge visible merchandising strategy in Poland. An opportunity the PUCIO brand might offer also at the European level.
Moderated by: Viola Gabrielli, Media Consultant & Head of Programme, Young Horizons Industry, Poland
Speakers: Marta Galewska-Kustra, IP Owner, speech therapist, creativity educator and writer, Poland; Paulina Talarska, producer, EGoFILM, Poland
International Kids Licensing Days (31 March – 2 April, Bologna)
The event takes place during the prestigious Bologna Children’s Book Fair. It explores the latest trends in children’s content, from licensing to publishing, from audiovisual to gaming, with a focus on new approaches and trends to capture the attention of an increasingly fragmented and ever-evolving audience.